1. Ideal ROI
In the business world, Navnish Bansal said results are arguably all that matters. With this in mind, the most reason that the majority businesses invest in email marketing is that the fantastic return on investment
It’s clear to ascertain that email continues to be the foremost effective marketing channel available to each business. Perhaps it’s time for your business to start out making email marketing a priority.
2. Instant Result
Due to the immediacy of email, a business can start seeing results within minutes of its emails being sent. A 24-hour sale may be a brilliant marketing ploy which will be utilised by email, because it creates a way of urgency and convinces subscribers to require immediate action. Businesses typically need to wait weeks until they see sales are available as a result of print or broadcast campaigns and, even then, how can they make certain what was responsible for the purchase?
3. Reach a global audience
What other marketing platform allows you to instantly send a message to thousands of individuals across the world? Navnish Bansal Sure, social media can assist you spread the word amongst a worldwide audience – but there’s no telling who’s actually reading your content.
Alternatively, you’ll always get hyper local using one among the opposite ten benefits – segmentation.
4. Easy to share
Subscribers can forward brilliant deals and offers to their friends at the press of a button. There aren’t many other sorts of marketing which will be shared as easily as this. Before you recognize it, subscribers could become brand evangelists; focused on introducing your business to a replacement market.
More and more we see brands cleverly utilising this tactic, and social proof has become an enormous influence for online selling in recent years.
5. Easy to analysis
Another key advantage of email marketing is that it’s easy to ascertain where you’re going wrong. Navnish Bansal says Most email marketing software will allow you to trace open, click-through and conversion rates, making it simple to identify how a campaign is often improved. These changes are often made soon too, whereas print or broadcast advertising requires quite little bit of effort to change .
Navnish Bansal 